Even Smarter Banking

Hi All,

Great start to the week with an interesting article featured in Position Magazine “Banking on Location Intelligence”. The article presents practical ways by which banks are leveraging Location Intelligence to gain new customers and drive customer advocacy.

It’s all about the customer at the end of the day!

Gov 2.0: Schwarzenegger Tweets to the Masses

The very fact that you’re here on this blog means that you are probably one of a growing number of people who see the value in social media. And you are in good company. Did you know that Arnold Schwarzenegger, the man as famous for being Governor of California as he is for his muscles, used social media to connect with the public, and is now more popular than ever with his voters because of it?

Facebook turns Placebook

Exciting news for Facebookers. It seems the importance of “where” has finally been realised on the world’s biggest social media platform. Geography has made it to the big time. Real-time location updates are now part of Facebook!!!

Facebook has announced that their new application, aptly called Facebook Places, will allow users who are carrying their smartphones to be able to “check in” to real-world locations such as pubs, parks and concerts.

“What’s on your mind” is no longer the only question Facebook will ask its 500 million active users. Now, it will ask “Where are you?” so users can let their “friends” know their location.

This means that Facebook’s 500 million users will be actively pushed to consider their location and be able to update the world on where they are at any given time.