Great start to the week with an interesting article featured in Position Magazine “Banking on Location Intelligence”. The article presents practical ways by which banks are leveraging Location Intelligence to gain new customers and drive customer advocacy.
The article taps into how the “Smart Bank” can save customers time and money through an integrated Location Intelligence strategy.
The new buzz is the ability to geo-tag customer’s financial transactions and relate these financial behaviour patterns to the banks integrated channel strategy and merchant relations.
Connecting dynamic customer needs to location by the lowest common denominator (the transaction) is core in providing the “Smart Customer” with “Even Smarter Banking”.