Even Smarter Banking

Hi All,

Great start to the week with an interesting article featured in Position Magazine “Banking on Location Intelligence”. The article presents practical ways by which banks are leveraging Location Intelligence to gain new customers and drive customer advocacy.

It’s all about the customer at the end of the day!

The article taps into how the “Smart Bank” can save customers time and money through an integrated Location Intelligence strategy.

The new buzz is the ability to geo-tag customer’s financial transactions and relate these financial behaviour patterns to the banks integrated channel strategy and merchant relations.

Connecting dynamic customer needs to location by the lowest common denominator (the transaction) is core in providing the “Smart Customer” with “Even Smarter Banking”.

Take a read of the article to find out more.

 Enjoy!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s